Joon Park

James Madison University, Harrisonburg, Virginia, United States

Assistant Professor, Industrial Design, August 2024 – Present

Teach and conduct research in the areas of Industrial Design, Product Innovation, Customer Experience Design, and Life-centered Design.

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LG Electronics CX Center (Customer eXperience Center), Seoul, Korea

Professional, Research & Concept Creation, July 2023 – Present

Dedicated to researching and formulating cutting-edge concepts aimed at elevating the overall customer experience.

Key Achievements:

• Developed LG α-ble (Alpha-able), an in-vehicle experience concept envisioning mobility as a platform for expanded customer experience; unveiled at CES 2025.

• Conducted AI-driven appliance concept and experience exploration projects, investigating future appliance ecosystems enabled by AI innovation.

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Academic Sabbatical / Career break, Champaign, Illinois, United States

University of Illinois, Urbana Champaign, September 2020 – May 2023

Completed Master of Fine Arts in Industrial Design

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LG Electronics Life Innovation Design Center, Seoul, Korea

Professional, Design Management, June 2019 – August 2020

Developed corporate design strategies and assisted the head of the design center in managing multiple design laboratories, identifying new business and design opportunities. 

 

LG Electronics Mobile Communication Design Lab., Seoul, Korea

Professional, Industrial Design, January 2018 – May 2019

Lead advanced & conceptual design projects.  Developing design roadmap of upcoming mobile devices and innovation based upon user research and corporate strategy. Creating and executing the realization of design concepts and vision.

Key Achievements:

• Established a long-term design roadmap and strategy.

• Successfully managed the new form factor design development (The world's first Rollable Smartphone)

 

LG Electronics Design America, Edgewater, New Jersey, United States

Industrial Design Director / Head of Studio, January 2014 – December 2017

Efficiently lead and administer creative design projects.  Assess market position and trends, devise design strategy, and present to senior management. Provide leadership in defining, designing, and developing revolutionary products that live within the mobile ecosystem and home environment. Successfully managed and led design projects from concept through completion. Effectively build, motivate, and lead the design team.

Key Achievements:

• Designed all air solution products for U.S. Market.

• Successfully completed OLED TV project which is one of the core businesses of the Home Entertainment division at LG Electronics.

• Designed and developed Kenmore refrigerators (OEM partner).

• Provided creative vision and solutions for new advanced concepts such as washers & dryers, future smartphones, Audio products, etc., and many insights influenced new products.

 

LG Electronics Mobile Communication Design Lab., Seoul, Korea

Industrial Design Manager / Smartphone, October 2010 – December 2013

Defined the market & business and designed innovative products. Successfully created design strategy and managed multiple design teams to come up with winning design concepts.

Key Achievements:

• Successfully completed LG G Series (Flagship Smartphone - G, G2, G3) in a multidisciplinary collaboration with LG sister companies.  G3 had won multiple design recognitions and sold more than 10 million units globally.

• Established Smartphone design identity direction & governance to provide consistency in brand, aesthetics, usability, and user experiences.

 

LG Electronics Corporate Design Center, Seoul, Korea

Global Design Strategist, January 2010 – September 2010

Created design strategy and direction under the Head of the Corporate Design Center at LG Electronics. Established design strategy throughout all product portfolios.

 

LG Electronics Mobile Communication Design Lab., Seoul, Korea

Sr. Industrial Designer, November 2004 – December 2009

Developed and created various mobile phone design concepts for North American, European, and Korean markets. 

 

Xyron Inc. / Esselte Corporation, Scottsdale, Arizona, United States

Industrial Designer, June 2002 – September 2004

Designed high-impact, user-centered products with strong emotional appeal. Involved in various creative business solutions for both internal and external audiences.